Today we talk about marketing strategies. I want to share with you strategies that will help in your work.
The first marketing strategy called "Best" or "Be the best." The basic approach here in high quality, experience, status, image, etc. You are the "gold standard." There are many examples of successful companies such as Rolex, Apple, Ferrari is the gold standard, they are very influential, it is a very high-quality brands, a very famous company.
The main objective of this approach is the premium price, which usually leads to more revenue because when you are the best, and you own the whole segment, people are willing to pay a lot more. But, of course, in this case it should be perfect. When you're the best people expect from you and your service perfect quality service. You begin to compete with brands in your category. And when you are successful, you begin to attract attention immediately, as a separate niche and begin to compete. When you use this strategy, "We are the best", you will very quickly become visible to users with high demands and willingness to pay more, and if you are strong and fast, you can lead the market and dominate it. But it is very difficult to storm the market and create the best in the categories that are already competing. So when I talk about the strategy of "Being the best" I'm talking about getting into the market, where there are already competitors and be the best out there. It also means more than the amount of money and the high cost of the course and is a reasonable competition in this segment or niche.
The second marketing strategy, which we will discuss today is the other end of the spectrum, and this strategy is the cheapest but also the most valuable (qualitative). Here, the main goal, the lowest reasonable price and best quality. Examples of companies that use this strategy and are very successful in this is the Metro, Walmart, McDonalds is the competitors in the low-price segment, which dominate the market and they are very good at it. In this strategy, important market coverage, how much you can potentially sell. So the main advantage of this is that if you can reach a large volume on the market, the amount you can bring a good profit. But along with the best price and has its snags, because someone might come to market with a commodity whose price is better. An example of which we can see now is China. They have more power and they produce a lot of products that compete on price with the goods that are made in America and Europe, even if they are imported. So you can compete with the prices of other competitors.
To start a new business has its benefits. One such benefit is that you are just starting out and tell everyone that you have the lowest price, you can shout it everywhere and you will definitely attract people, because people want to buy the product for the best price. Cons of the new (young) business that the big companies that are already controlled by the market does not want you to come back and took away their customers, they make hundreds of thousands of times more turnover than your small company, they can also change the prices that will for you is very painful. So when you come to the market to compete with the prices it can be very difficult.
What brings me to the third marketing strategy. This marketing strategy I call "a new and unique solution" or "new category". The main objective here is what you need to create this new category, which will be new for the consumer to become an expert in a new niche.
You will create a niche and will promote it. And this territory so to speak zero competition as the category where you can put your prices because you only offer this service or the service. Such strategies are brands ipad and even google. You say, "Wait a minute, but google is not created a search engine on the Internet", yes, but in the understanding of most people this is the case. Do you think this apple has created an mp3 player or a portable music player with ipad. No. Do you think people who have them think that this is Apple created? Yes I Am. How Come? Because they have created a new category in the consumer's mind and created a new and unique solution. Call here in this strategy is that it involves work, implies that you have to make some effort and spend some time to find customers, understand what they need, which results they want to achieve, but they feel as if they do not have any choice. And you can turn on their requests in its new niche that will create. The great advantage of this strategy is that it allows you to compete, create your own category.
If you create something new, go road that no one has gone, you do not roll up on the footpath, which went thousands of people for a long time, will find their own way and it will be much more productive and successful.